Political Marketing Africa

Political Lobbying and Marketing in Africa

10/06/2020
Government Affairs AfricaInternational Relations Africa

Political lobbying in Africa is growing fast keeping pace with similar activities in Asia, Europe, and the Americas. Lobbying, once a persuasive part of strategic business marketing, has now become an inalienable part of modern political systems. In Africa, where political factors are shaped by local cultural norms and economic policies often take predatory turns […]