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    Political Lobbying and Marketing in Africa

    10/06/2020

    Political lobbying in Africa is growing fast keeping pace with similar activities in Asia, Europe, and the Americas. Lobbying, once a persuasive part of strategic business marketing, has now become an inalienable part of modern political systems. In Africa, where political factors are shaped by local cultural norms and economic policies often take predatory turns toward private enterprises, a bridge between business and political circles is more than desirable.

    Lobbying is now an accepted professional activity in both business and political circles. It is a tool to promote a person, people, interests, or activities in the pursuant of set objectives. In Africa, where the political systems are not that transparent as the US and Europe and policy decisions are fast evolving, political lobbying is key to exercise access and influence.

    Political Lobbying To Sway Decision-Making

    In Africa, the scope and benefits of political lobbying are increasingly turning to be a key aspect of democratic decision-making. Its role as a legitimate profession is increasing in both domestic and international political environments with the emergence of opinion makers and mounting complications influencing political decisions.

    As African nations shape their political orders with self-devised democratic norms and make wider economic push, political and civil society activities come to play a major role in the policy decisions. Political lobbying is crucial to end their distrust toward business motives, counter competing interests, and create a favorable ambiance with professional arguments and direct information dissemination.

    Political Lobbying To Protect Interests

    The primary objective of lobbying is to influence using public relations. Its importance as a legitimate democratic tool to protect interests is recognized by the US Constitution, which allows the “right to petition the government” on a policy matter. The modern political process is a two-way system. While the government makes laws, those affected have the right to approach it with their point of view. This where lobbying makes it possible to be heard.

    In the case of an impending law going to upset business operations, political lobbying in Africa could be an asset to count on. Lobbyists can help articulate opinions and interests to influence during the early stages of lawmaking. They facilitate contact and communication, represent those affected before lawmakers, and make sure your interests are heard and protected.

    Political Lobbying To Enable Access

    Lobbying provides Africa’s national governments an exclusive opportunity to percolate social and political benefits by bringing on board all stakeholders. It is natural for policymakers to adopt the most influential views while formulating policies. Those without a voice are left or likely to suffer.

    Political lobbying in Africa enables local and foreign businesses and groups to get access to policymakers or legislatures and present their concerns. With the help of lobbyists, it is possible to highlight issues that have become out of attention for policymakers. They disseminate research-based private information with facts, showcase impacts with credible fallout, and push for concessions. Lobbying not only brings issues into focus but also musters support to force a reconsideration.

    Political Lobbying To Reinforce Parleys, Relationships

    Lobbying is not just a marketing proposition to those in power but an effective tool to develop and maintain relationships. Lobbyists bring established relationships to the benefit of those who hire them. In Africa, where administrative and economic scenarios are fast evolving with generational shifts and amid competing national interests, political lobbying is an asset to keep a watch on policy threats and opportunities.

    With their close connections, lobbyists are often called as matchmakers in the market. They make it possible to get access to politicians, inner circles, or senior staff and start engaging them on your behalf. As they have prior contacts, they make it easier to start parleys and develop connections. You can utilize these connections to protect, preserve, and maintain your interests in Africa.

    Political lobbying is inseparable for deliberating and decision-making. Lobbying Africa offers support for the extensive representation of interests during policy deliberations and meeting with lawmakers. Get in touch with us if you are looking for opinion-forming and access as part of efforts to keep yourself relevant in Africa’s political and economic setup.

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