According to a report by the United Nations, Africa will account for 50% of the world’s population growth by 2050. To put that into perspective, while the whole world will see its population rise by 2.2 billion people in the next three decades, about 1.1 billion of that increase will be seen in Africa.
For the governments of Africa, that’s a nightmarish scenario as they’d have to create more jobs, provide more housing, health, and sanitation facilities and build more infrastructure. For the business persons, it’s a dream scenario as 1.1 billion more people will mean 1.1billion more customers.
To make sure your business stands a chance to exploit this unprecedented opportunity, let’s take a look at how and where you can invest in Africa through lobbying.
1- Grow food in arable lands
In contrast to the likes of Asia and the Middle East, Africa doesn’t have archaic land rules which discourage investment in arable lands. What it does have, however, is red tape. You can use lobbyists, people who have contacts on the ground and with people in power, to tap into this $1 trillion market. You can then use these arable lands to grow anything from raw food items to cocoa beans.
2- Invest in infrastructure
With Africa’s population almost doubling within the next three decades, the migration of people from the countryside to the urban centers is also going to see a rise. Those leaving their homes behind will undoubtedly need new homes in their new abodes. You can take the help of lobbyists to identify customer choices and then make new homes that fall in the budget range of an average middle-class consumer.
3- Create an Electronic Wire transfer system
Are you a software developer with experience in developing ePayment solutions for your clientele? Then you must hire the services of an African lobbyist to identify the problems people face when sending/receiving money from abroad. That would help you in devising a solution which, in the long term, people might prefer over local banks which, frankly speaking, most Africans don’t trust.
4- Supply electricity to houses
According to a UN report, only 35% of African households are connected to the electrical grid. For the governments of the continent, this is a huge problem with no end in sight. For business persons, it’s a potential gold mine.
If you have experience of creating solar panels, you can take the help of lobbyists to identify states – like Nigeria – which give tax reductions on producing solar electricity. You can then exploit these reductions to earn not only from the government but also from the end-user.
5- Create Virtual Education Centers
Africans are aware that UK and US degrees are best in the world. What they are also aware of, albeit a bit painfully, is that they cannot afford to pay the $50,000 sum it takes to get those degrees. That’s why the young African population is being attracted to virtual educational centers in droves.
However, like other things in the continent, opening a virtual education center isn’t easy. You have to get permission from the local education board, lease land to construct a building, need permits for the building’s design, and can’t open it unless all the utilities’ connections are up and running.
Getting all these permits and permissions might cost you a year, or more. However, if you hire the services of a lobbyist, you can get all of them within a few months. That’s because lobbyists have connections in government departments which they use for their clients to get their work done.
As we have stated elsewhere, there are lucrative business opportunities in Africa. What you need to exploit them, and make a nice living for yourself, are people who know the ins and outs of the continent. And as you might have guessed by now, these people are lobbyists. Hire them if you want to tap into the best investment opportunities on the continent.