Political Marketing Africa

Political Lobbying and Marketing in Africa

10/06/2020
Government Affairs AfricaInternational Relations Africa

Political lobbying in Africa is growing fast keeping pace with similar activities in Asia, Europe, and the Americas. Lobbying, once a persuasive part of strategic business marketing, has now become an inalienable part of modern political systems. In Africa, where political factors are shaped by local cultural norms and economic policies often take predatory turns […]

The European Union’s Social and Institutional Relationship with Sub-Saharan Africa

02/06/2020
Business in AfricaOpinion ArticlesOpportunities

International Lobbying in Africa and the Historic Relationship with Europe   Europe has a long history with the African continent, with regards to colonization and imperialism. This history has changed the functions of government, resources, cultural identities, and relationships within the massive continent, both in the Maghreb region and in Sub-Saharan Africa.   To this […]